// GAMESCOM 2024: WEBSITE REDESIGN

WEB & UI 2024 WEBSITE REDESIGN
Gamescom 2024 website redesign — desktop browser mockup of the homepage

<Overview />

A website redesigned for the Gamescom 2024 event in Cologne. The design focuses on a dynamic, high-energy visual with a clear call-to-action to drive ticket sales and generate excitement for the world's largest gaming event.

<The Challenge />

Gamescom's existing site has to do two jobs at once — sell tickets to a global audience and convey the spectacle of a packed convention floor. The challenge was a homepage that loads with the energy of a trailer, then funnels visitors to the ticket CTA without burying it. Hierarchy, motion cues, and a dense-but-readable grid had to do the lifting.

<Executions />