// GAMESCOM: EDITORIAL & EVENT BRANDING

EDITORIAL 2024 EVENT BRANDING
Gamescom event branding — promotional poster mockup

<Overview />

This promotional project for Gamescom, the world's largest gaming event, was designed to capture its vibrant energy and communal experience. The campaign uses a digital vibe with blue and purple colors to be consistent with gaming culture and includes the design of icons, patterns, a poster, and a website to generate interest and encourage immediate action from its audience.

<The Challenge />

Gamescom needs an identity system that translates the chaos and intensity of a live gaming event into print and digital surfaces without flattening it. The brief asked for a flexible kit — icons, patterns, posters, web — that all share a single visual logic but can carry their own weight in isolation. The colour story had to feel native to gaming culture without leaning on cliché.

<Executions />

Gamescom event branding — slide 1: identity system overview [ GAMESCOM_IDENTITY_01 ]
Gamescom event branding — slide 2: blue and purple gaming-culture color palette [ GAMESCOM_PALETTE_02 ]
Gamescom event branding — slide 3: custom icon set [ GAMESCOM_ICONS_03 ]
Gamescom event branding — slide 4: pattern system [ GAMESCOM_PATTERN_04 ]
Gamescom event branding — slide 5: poster layout [ GAMESCOM_POSTER_05 ]
Gamescom event branding — slide 6: applied collateral [ GAMESCOM_COLLATERAL_06 ]
Gamescom event branding — promotional poster mockup [ GAMESCOM_POSTER_MOCKUP_07 ]
<Next Project /> VIEW TANYA TALAGA: REWRITING CANADIAN HISTORY →