// DEPOP: INTEGRATED CAMPAIGN

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Depop integrated campaign — campaign cover artwork

<Overview />

An integrated campaign designed to "Make Depop the Talk of the Town" by bringing the online thrift store experience to real life. The campaign targets Gen Z thrift lovers with concepts like "Experience Your Online Store IRL" and "Thriftstore at Your Fingertips."

<The Challenge />

Depop lives almost entirely on a phone screen — its discovery loop, its community, its serendipity. The brief asked for a way to make that digital-native energy felt in physical space without losing the thrill of the scroll. The goal was an integrated system that translated app behaviour into out-of-home, print, and lifestyle moments Gen Z would actually stop for.

<Executions />

Depop integrated campaign — slide 1: 'Make Depop the Talk of the Town' concept board [ DEPOP_CONCEPT_01 ]
Depop integrated campaign — slide 2: thrift store IRL activation concept [ DEPOP_IRL_ACTIVATION_02 ]
Depop integrated campaign — slide 3: 'Thriftstore at Your Fingertips' visual [ DEPOP_FINGERTIPS_03 ]
Depop integrated campaign — slide 4: out-of-home placement mockup [ DEPOP_OOH_04 ]
Depop integrated campaign — slide 5: Gen Z thrift lover lifestyle visual [ DEPOP_LIFESTYLE_05 ]
Depop integrated campaign — slide 6: print collateral mockup [ DEPOP_PRINT_06 ]
Depop integrated campaign — slide 7: campaign cover artwork [ DEPOP_COVER_07 ]
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